Amalfitan

A curated guide to the Amalfi Coast.

Sector

Travel

Discipline

Web Design and Development

Creative Direction

Photography

Amalfitan is a curated online guide showcasing the beauty and splendour of the Italian Amalfi Coast through editorial content and recommendations. With its particular focus on photography and gaining insight from locals, Amalfitan offers a glimpse into the unique range of experiences along the coastal towns of the Amalfi Coast.

Website Design and Development

Our primary goal was to create an elegant website that would appeal to Amalfitan's target audience. We created a style guide to keep a consistent aesthetic throughout the website and ensure that our workflow was efficient. The colour palette selected is reminiscent of the Amalfi Coast, using beige to represent the rustic look of the towns. As part of the information architecture we designed different layouts within the Content Management System (CMS) to accommodate various types of editorial content such as articles, photo essays, and interviews. All of which can we edited live on the web.

Screenshot of the Amalfitan home page.
Screenshot of Amalfitan's Positano page.Screenshot of Amalfitan's Praiano page.
Mobile screenshot of Amalfitan's Positano page.
Mobile screenshot of Amalfitan's recommendations section.

Photography

Photography was a fundamental pillar in establishing the Amalfitan brand and visual elements of the website. All photos were taken by us, including the scouting of locations. The tone of the photos captures the atmosphere, giving the reader a sense that they experiencing the coast.

One Fire Beach in Praiano, Amalfi Coast.
Luma Charter boat in Amalfi Coast, Italy.
Amalfi, Amalfi Coast, Italy.
San Gennaro church, Praiano, Amalfi Coast, Italy.
Paulo Sandulli, a artist from the Amalfi Coast, Italy.
Woman walking on the dock. Conca di Marina, Amalfi Coast, Italy.

Editorial Content

One of the great experiences of the Amalfi Coast is the meeting the people. Their insight is invaluable and we shaped their stories by conducting interviews and writing articles featuring their recommendations. From a technical side, we built key templates in the CMS that covered different editorial layouts like articles and photo essays.